Purple is a digitally-native vertical brand with a mission to help people feel and live better through innovative comfort solutions. They design and manufacture a variety of innovative, premium, branded comfort products, including mattresses, pillows, seat and back cushions, frames, sheets and more. Their products are the result of over 25 years of innovation and investment in proprietary and patented comfort technologies and the development of their own manufacturing processes. Their proprietary gel technology, Hyper-Elastic Polymer®, underpins many of the comfort products and provides a range of benefits that differentiate their offerings from other competitors' products.